The exhibition focuses on the creation of custom characters for institutional or commercial projects. Creating a customized typeface can strengthen the identity of a brand or institution to make it endearing and recognizable. It can be considered from different approaches: starting from a concept, starting with the letters of an existing logo, an existing character to be slightly modified or created. Another approach is through the revival and digitization of historical typefaces. The steps are as diverse as the projects. The composition of the custom typeface will carry the values that the brand or institution wants to convey. The custom typeface can answer all the technical questions that may arise in a communication system; signs as necessary languages to be used, harmonization of writing systems, on-screen display, protection of font, etc. The exhibition is based on the study of recent projects of the most active studios in the field.

The exhibition features typefaces by Roosje Klap, Kokoromoi, Studio Laucke Siebein, Katja Gretzinger, A Practice for Everyday Life, HelloMe, DesignPractice, Baldinger.vu-huu, L2M3 kommunikationsdesign.

This event is a part of the Off Programme – open space devoted to workshops, interventions, and other presentations and activities related to graphic design. The authors are solely responsible for the nature of this event. The program is subject to change.